About us

About RARE Partners

Our Story

Founded by a black entrepreneur who immigrated to Canada in 2015, RARE Partners emerged from firsthand experience of navigating entrepreneurial barriers. Recognizing the significant gaps in support for black entrepreneurs, RARE Partners was established with a singular vision: to provide the capital, mentorship, and market access necessary for black entrepreneurs to thrive. 

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Our Vision

To empower black entrepreneurs in Canada, driving innovation, inclusivity, and economic strength by fostering a community where every visionary idea can flourish. 

Core Values

  • Inclusion: Every entrepreneur deserves opportunity and respect. 
  • Empowerment: We equip entrepreneurs with resources and confidence. 
  • Partnership: Long-term collaboration focused on mutual growth. 
  • Innovation: Cultivating creativity to drive sustainable change. 

Founder

Driven by passion, resilience, and a deep commitment to empowering others, Richard Amatokwu embodies the entrepreneurial spirit at the heart of RARE Partners. After immigrating to Canada in 2015, Richard personally experienced the barriers black entrepreneurs often encounter when building businesses in new and challenging markets. Turning these obstacles into opportunities, Richard established RARE Partners to bridge the systemic gaps in support and resources. Known for his visionary leadership, strategic insight, and unwavering dedication to equity and inclusion, Richard continues to inspire and champion black entrepreneurship throughout Canada. 

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Team Members

Richard Amatokwu

Founder & CEO

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Chinye Mekoma

Co-Founder

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